“Cut and Paste” Your Way to an Extra $24,000 Per Year…
(Or Maybe Much, Much More!)

“You can’t do that! Lori will sue our pants off!”

That’s what Paul Hollingshead said when I told him we were taking graphic artist extraordinaire Lori Haller’s best layouts and offering them to AWAI-trained copywriters interested in making extra money on every project.

“Sue us? It was her idea!” I said. “She’s working on the templates as we speak!”

Then I explained…

Dear Reader,

If you know AWAI co-founder Paul Hollingshead, you know he’s a pretty laid back guy.

But when I told him about the shortcut we’ve developed that can turn copywriters into graphic designers overnight… he was anything but laid back. In fact, he completely lost his cool and told me I’d gone off the deep end.

I’m still not sure he’s absolutely convinced we can get away with it.

But I know better. We can – and we have.

What I’m going to show you today is so unique, so simple – and I’m so sure it will work for you – that I might as well just be sending you a check for $24,000 instead of this letter.

Of course, I’m not doing that. But here’s why it feels like I am – and why Paul lost his cool…

We Just Effectively Took the Top Designer
in the Industry… and Cloned Her!

In the world of direct-response design, the name Lori Haller inspires the same awe as the name Tiger Woods does on the golf course. She’s considered the designer of choice by many of the top copywriters in the business. They know that when they score her for their project… their odds of grabbing the control go up dramatically.

The waiting list for Lori’s services is 6 - 8 months long. Top clients in the industry gladly wait for her to get to their projects. Big names like Agora Publishing, Boardroom, Forbes, Hyatt, INTUIT, Louis Rukeyser, The Motley Fool, National Geographic, Soundview Publishing… to name a few.

So when we asked Lori to help us make it as simple as possible for copywriters to provide graphic design services to their clients, we knew she’d come up with something good. But I’ll confess. We didn’t see this one coming …

“Maybe I could take the templates I use for my own projects,” she said during a brainstorming session, “and adapt them so anyone could essentially drag their copy into the design, drop it, and turn it into something new.”

The room got quiet.

You see, every designer keeps a signature stash of ready-made templates on hand. It’s how they ramp up their income and produce their work so quickly. But it’s unheard of for a designer to share them, let alone adapt them and let others use them for their own projects.

“I’m not 100% sure I can do it, but let me try.”

Five Months Later, My Phone Rang … It Was Lori:
“I Did It!”

And she didn’t just adapt one or two of them… more like her entire collection of the very same letters that have helped generate over $80,000,000 in sales… letters she uses to earn well into six figures as a graphics designer… letters that represent the basis of her success over the last 20 years of her career.

I have to tell you, the final result is nothing short of spectacular!

Now, for the first time ever, anyone can lay out a professional-looking promotional package by simply cutting and pasting – and then charge top-dollar for doing it.

How much money?

Anywhere from $1,000 to $7,500 – per letter… for an easy $24,000 to as much as $90,000 extra a year if you do just one complete package a month.

And let me make something very clear here …

You needn’t know a thing about the rules of graphic design to get started. You don’t even need to know how to operate the graphic design software you’ll be using. Lori made sure you’ll have everything you need – right out of the gate.

What Took Lori 20 Years to Accomplish
Can Be Yours With Just One Click

Okay. You’re skeptical. I don’t blame you.

But this is really such a different opportunity from anything we’ve offered you before… and I don’t want your skepticism to keep you from grabbing this chance to increase your fees dramatically.

So let me show you the math, plain and simple – and let you make your own decision.

We’ve called the final collection The Copywriter’s Six-Figure Design Library. It works like this…

Let’s say you’re writing an 8-page letter and it’s going to go out with a buck slip, lift letter, and order form in a #10 envelope – one of the most standard packages in the industry. And let’s say your client is paying you $3,500 to write this package – a reasonable fee for a beginning to mid-level copywriter.

 

With Lori’s design template, you could charge an additional $1,500 to provide your client with the design, too. But get this…

All you have to do to earn that additional fee is drag and drop your copy into the template… make a few minor adjustments… and turn it in to your client.

Most packages also include a couple of premium reports. Offer to lay those out too – and add another $500 to that invoice.

Now you’ve turned $3,500 into $5,500 on just one project!

Do that just once a month and suddenly your $42,000 career becomes a $66,000 career. And all you did to earn the extra $24,000 was “cut and paste.”

But Lori didn’t share just one template with you – she’s sharing the top 13 best-selling template collections that form the backbone of her practice.

Instantly, you could have the tools at your fingertips to lay out: lift letters, envelopes of all sizes, business cards and stationery, postcards, e-books, premiums…

Lori has even included templates for the “Holy Grail” of design projects – the ones that earn designers the most money and prestige.

I’m talking about the magalog, the issue log, the book-a-log and the slim jim – each one gives you the power to charge an additional $5,000 in graphic design fees alone… whether you’ve written the copy or not!

Score just one of these projects a month, and right there you’ve got an additional $60,000 a year tacked onto your bottom line.

And then there are the quickies…

• a lift letter for $250 here…
• an e-book for $500…
• envelopes for $350 a pop…

Whatever you have time to do, you’ll have a template to get you started – and some of these projects will only take a couple hours start to finish.

You’ll enjoy watching these little checks add up over the coming months and years as you…

Go From Freelance Copywriter to
Full-Service Agency…
and Watch Your Fees Skyrocket

Lori has made it unbelievably simple for you get in the game – as easy as buying a franchise one day and opening the doors the next. No start-up time… minimal learning curve… and pure profit potential.

Just do what you already do – write some copy. Then, open up a pre-fabbed file, drag and drop in the copy, and give your client a polished, ready-to-mail piece… and bill for all the “extra work” too.

Of course, your client doesn’t need to know how little time it took you to do that “extra work.” All they’ll care about is how much time and money you’ve saved them – and that you’ve turned in a control-winning piece.

Right now, copywriters write the copy and pass it along to the designer, who gets the promotion ready to go out in the mail. But if you ask any marketing manager, they’ll tell you that this slows everything way down.

So more and more marketing managers are looking for a copywriter and designer rolled into one… so they can get their promotions out the door faster. But there aren’t too many out there who can provide both.

Until now…

That’s where you – armed with this new business tool that is going to revolutionize the industry – come in.

Once you can do both graphic design and copywriting, your clients will be spoiled – and rarely will they want to go anywhere else. Just ask AWAI-trained copywriter and graphic designer, Kammy Thurman:

But Kammy had to spend two years and take our complete program in graphic design – plus do a lot of trial-and-error and self-study. Fortunately, with The Copywriter’s Six-Figure Design Library, you could be ready to make the same claims in a fraction of the time.

Another copywriter who does his own graphic design, Peter Betuel, tells the same story…

But ask any marketing manager, and they’ll tell you the same thing… the Peters and Kammys of the industry are all too rare…

How You Can Get Started Earning Extra Income Today

As I said earlier, there’s really very little ramp-up time needed to start using The Copywriter’s Six-Figure Design Library.

The entire library comes to you electronically, the minute we process your order. So there’s no delay time waiting for it to arrive.

One of the reasons these templates are so easy to use is because the graphic design program you’ll use to operate them has been simplified in recent years. It’s called Quark – and it’s the industry standard. If you already know how to use today’s more popular computer programs (such as Microsoft Word and others) it will be a cinch to use Quark. Especially with Lori’s simple tutorial that includes hands-on exercises and screen shots – so you never need to wonder if you’re doing it right.

Using this program, you can prepare your package to be printer-ready – which to a client translates into “hassle-free.”

Now, we would be happy to include a copy of this software in with The Copywriter’s Six-Figure Design Library, but everyone has different computer needs. So we thought it would be better to just deduct the cost of purchasing Quark from the cost of the Library – and let you get what you need on your own.

Once you have Quark set up on your computer, you’ll be able to open and start using the templates right away.

(Insider’s Tip: We’ll give you a link so you can give QuarkExpress a try FREE for 30 days.)

Imagine… you can fire one up the minute you get it, do the layout for a copywriting project on your desk – and send out an invoice to start covering the cost of the library. Depending on the project, just one invoice might be all it takes!

Just take a look at what you can charge every single time you simply cut and paste the copy you’ve written into one of these templates and turn it into your client…

Plus, to make sure you can use The Copywriter’s Six-Figure Design Library from the get-go, you’ll also receive:

Bonus #1: The Complete Designer’s Element Library

In addition to having signature templates, every designer amasses a proprietary collection of design elements… that means all the cutouts, starbursts, arrows, and other visual cues you see on packages. It takes designers years – and plenty of money in fees – to stock these.

But Lori is just handing you this as well.

The Complete Designer’s Element Library contains over 20 elements and is worth at least $499 — considering that each element, were you to find it and secure it yourself, would cost anywhere from $20 to as much as $200 each.

Once you get the library, you’ll quickly see how adding design to your business opens up possibilities that you probably haven’t even imagined just yet. You can literally reinvent yourself, opening up the possibilities for clients – and projects – beyond what you might have with just copywriting.

Which is why we’ve added a second bonus to send you along with The Copywriter’s Six-Figure Design Library…

Bonus #2: The Ultimate Guide to Building
a Highly Profitable Graphic Design Business

Right now, 25.5 million small businesses are operating in the U.S. alone – with another 600,000 adding to that number each year.

And every one of those businesses needs communication and marketing materials for their prospects and customers. Most of them aren’t big enough to hire an in-house creative team or an expensive ad agency. So where do they go for graphic design?

Freelancers, of course.

And what about the 7.2 million mid- to large-sized corporations in our country that have started downsizing their creative departments and outsourcing copy and design to cut costs? Or the 5,200 major mailers that need sales letters, magalogs, tabloids, brochures, premiums, and other direct-response designs month after month?

Plus, with the power of the Internet and email, your opportunities to land international clients are now virtually unlimited.

So you see, the question isn’t whether you’ll find enough great clients out there. It’s… do they know you’re here and that you want to work with them?

It takes only a handful – a tiny little drop in a sea of 32 million companies to keep you as busy as you want to be. And in Lori’s book, The Ultimate Guide to Building a Highly Profitable Graphic Design Business, you’ll find out exactly how to reach this market and how to create the kind of business you want now that you have this new skill to offer your clients.

A Return on Investment of 558% in One Year

Honestly, we weren’t sure what to charge for this product. We knew the earning potential was great… and that the earnings could start being generated almost instantly.

Since these templates were the backbone of Lori’s entire business for the last 20 years, we turned to her for her expertise – again.

And what she said made a lot of sense.

She said each template is like having your very own franchise business. After all, each one gives you an opportunity to collect anywhere from $500 to $5,000 or more each time you use it.

So the extra $2,000 a month you’d be able to charge for that direct-mail package and two premiums that go with it turns into $24,000 over the course of a year… $48,000 over two years… all the way up to $120,000 in five years.

And that’s just one example. You can take every single template that Lori is turning over and do this kind of math. You’ll see those numbers really add up!

In fact, I’m really giving you the most conservative estimate of what you could earn with these templates. But it’s possible to earn much, much more.

Let’s say you really take to this – and instead of an extra $2,000 a month you find yourself billing an additional $4,000 or even $6,000 a month. Then you’re up to $48K to $72K… extra… every year.

Can you imagine how quickly that kind of extra cash could add up and change your life?

It’s really up to you – which is, ultimately, the beauty of this offer. It is completely scalable to your lifestyle, business objectives, and financial needs.

So what is a little business like this worth?

If you were to buy a small business or franchise, you would typically pay the equivalent of one to three years of earnings for it. That’s the “rule of thumb” formula. So, if you were to have an opportunity to own a little business that puts an extra $24,000 or more in your pocket each year… the fair “market” price would be in the $24,000 to $72,000 range. And there would probably be some type of “royalty” payment or other cost back to Lori each year, too.

Of course, you won’t pay that for this business.

Not $50,000… or $20,000 either.

Not even $10,000, which would be a bargain, given that 2 to 4 assignments could pay for the business free and clear.

Instead, we asked Lori what she felt we should charge – considering it’s 20 years of her blood, sweat, and tears that went into developing these templates… then adapting them to make them so user-friendly.

We reminded her that she’s essentially “handing over” her design business here. What could we possibly charge for that… and be fair to everyone involved?

She said: “I’d rather have people be able to take advantage of this opportunity – and have it pay for itself quickly. So sell each template for the amount they could charge for just one job. For a simple #10 package – where the fee is $2,500 – charge $2,500 for that little business. But for a magalog, where you could charge at least $5,000 – charge that. And so on… ”

But then, Lori went on to say:

“… and if they want them all – give them a special price.”

So that’s where we ended up… at least for now. We’re not going to offer these templates individually. And we’re only offering them to our members – no one outside AWAI will be able to purchase them.

You can get the entire Copywriter’s Six-Figure Design Library – today – for just $4,999. And don’t forget, we’re subtracting the cost of purchasing Quark for approximately $700 – so that brings it down to $4,299.

Which is less than you could charge for laying out just one magalog… and is a return of 558% when you “cut and paste” your way to an extra $24,000 in a year using them!

Plus, just to alleviate any remaining doubts you might have about whether this makes sense for you, we’re extending to you this guarantee:

Get The Copywriter’s Six-Figure Design Library, check it out for 30 days, and take it for a test drive. If you’re not convinced you can add graphic design into your copywriting practice using this collection of tools and templates, we’ll give you back every dime you spent on it. No questions asked.

I know the minute you see the templates and the easy-to-follow instructions for yourself, you’ll understand that you didn’t just purchase a business tool. You discovered a gold mine.

See for yourself. Click here to order The Copywriter’s Six-Figure Design Library and start earning your way up to an extra $24,000 this year, starting today.

You have nothing to lose.

Sincerely,

Katie Yeakle
Executive Director, AWAI

P.S. – Paul is still beside himself. He’s sure that this offer is going to get us into hot water somehow – although Lori seems confident as ever that she’s made the right decision to hand these over. Will she regret it? Will Paul pull the plug? Hard to know. So, if you’re in the least bit tempted, I’d recommend you get in on this offer early. If we’ve lost our minds and just don’t realize it yet, we’ll have to pull these off the market. Or jack up the price to something much closer to what they’re worth. Take the 30-day guarantee to heart and check them out. You have absolutely nothing to lose – and about $24,000 to gain – give or take a few bucks! Get your very own The Copywriter’s Six-Figure Design Library now… while you still can.

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American Writers & Artists Inc.