Issue #57
August 09, 2007

Welcome to Inside Freelance Design (IFD), your free, bi-weekly e-letter from American Writers & Artists Inc. Every other week, you can receive this special alert with secrets, tips, and insights from AWAI's graphic design pros to help you improve your skills and reach your goal of becoming a professional graphic designer in the fastest time possible.

IN THIS ISSUE:
  • Finding the Right Stock Photo … Quickly
  • Quick Tip: How a Scholar’s Margin Can Boost Impact
  • EXTRA! EXTRA! News and Job Opportunities
How Specialty Stock Photo Sites Can Make Your Photo Quest Easier
by Mike Klassen

When looking for photos on stock photo sites, it’s easy to get overwhelmed by the tens of thousands of photos to choose from. In cases like this, finding just the right stock photo can sometimes be a challenge.

For example, I recently did a search for “banana” at one popular stock photo site.

The result? Over 2,600 photos!

And here’s where part of the problem arises: One of the first 40 photos wasn’t a piece of yellow fruit, but a piece of machinery. The photo is labeled as “Yellow abstract metal construction.”

The word “banana” doesn’t appear anywhere in the photographer’s description of the photo. The closest I can figure is that the machinery is “banana yellow.” Who knows?

I do know this: If I need a photo of a banana for the cover of a magalog, my client won’t be happy with a piece of yellow machinery.

The reality is, you’ll often have to look through dozens, or even hundreds, of photos unrelated to what you need. While looking for a picture of an apple, a stock agency’s file may also present you with pictures of apple carts, apple crates, apple pies … and anything else with the word “apple” in the description or keywords.

That’s where specialized stock photography sources come in handy. The all-in-one stock photography sites do a great job of giving you thousands of options and one-stop-shopping. But if you’re a copywriter working in a specific niche, wouldn’t it be nice to only have to search through photos that relate to your niche?

Let’s take the health field as an example. Most all-in-one stock photography sites will have some health-related photos. But chances are, as with our banana example, you’ll waste a lot of your time looking through pictures that have nothing to do with what you’re really looking for.

Instead, you can use stock photography sites that specialize in health, such as Doctor Stock (www.doctorstock.com) and LifeART (www.lifeart.com ). Starting your search at these sites will save you time and frustration because they only include health-related photos.

Maybe you need a photo of a human skeleton for your health promotion. If you do a search for “skeleton” at an all-in-one site, you’ll get human skeletons, animal skeletons, skulls & crossbones and more. But at the specialized sites, you’ll find exactly the kind of skeleton photo you’re looking for much more quickly.

Other specialty sites focus on religion, maps, food … and nearly any topic you can imagine. Here are a few that you may want to bookmark:

Maps: http://www.mapresources.com/

Objects with no backgrounds: http://www.photoobjects.net/en/

Religious: http://www.goodsalt.com/

Food: http://usa.stockfood.com/

Aerial: http://www.aerialstockphotography.ca/

Fruits, Vegetables, Herbs and Spices: http://www.1000bananas.com/

As with many specialties, specialty photos usually cost a little more. That’s why it pays to explore these sites ahead of time to discover what they cover and the average cost. If a particular stock site and your client’s budget are a good match, you can save yourself -- and your client -- a load of time.

All the top designers know how to use their time efficiently. Specialized stock photography sites help you quickly zero in on the photos you need without having to waste time searching through junk like “yellow abstract metal construction” photos.

* * * * * * * * Highly Recommended * * * * * * * *

Attention Designers Using Microsoft Publisher

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QUICK TIP: How to Boost Impact with a Scholar’s Margin
by Kammy Thurman

When you want to kick your design up a notch, why not try a scholar’s margin? This is a wide margin that runs down the outside edge of each page, creating a wide band of white space.

It’s a great area to place pull quotes, art, photos, captions, or text boxes.

Want to break up a long block of type? Extend a pull quote or piece of art from the column into the scholar’s margin.

* * * * * * * * Advertisement * * * * * * * *

Leave Your Competition Choking on Your Dust!

Everything you need to land new clients fast. How to work with clients effectively... keep them loyal decades into the future…  and get paid what you're worth.

http://www.thedesignerslife.com/ultimateguide/

EXTRA! EXTRA! News and Job Opportunities
  • GRAPHIC DESIGNER – Pilates instructor is looking for help with her brochure. Spec job now could lead to future paying work. Please contact Liz at sexypilatesbody@yahoo.com.
  • FREELANCE GRAPHIC DESIGNER – WebNation Video Production seeks a freelance web designer. You must be knowledgeable of web 2.0, have solid visual design skills, and have a good understanding of content creation. You must also be committed to meeting deadlines. On-site work is not required for this position. Send your information, including how you can help WebNation in your cover letter, to GreatCareers@WebNationVideo.com.
  • GRAPHIC DESIGNER – Maximus, a company that provides services to the government, needs a skilled graphic designer to join its team. You'll work on designs for a variety of printed communications. You'll be involved every step of the way, from concept to printing. You must work well in a team environment. To apply visit, http://jobs.maximus.com/HR/CandidateTracking.nsf/frmApplication?OpenForm&ReqID=02049.
  • GRAPHIC DESIGNER – Touchpoints Marketing and Advertising, based in New Orleans, needs an experienced graphic designer to fill a senior-level position. You must be skilled at all stages of graphic design including conceptualization to design to production. Send your information to Katie Gravolet at kgravolet@touchpointsmail.net.
COMING NEXT ISSUE:
  • 5 Rules for Compelling Web Design
  • Quick Tip: How to Shrink InDesign File Sizes
* ABOUT INSIDE FREELANCE DESIGN *

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