Meet the Pros

Lori Haller is the founder and owner of Shadow Oak Studio. Lori has 20+ years as a Graphic Designer creating successful direct-mail packages for a wide variety of markets such as health and fitness, financial, and various associations and services.

She also has extensive experience providing logo design, corporate identity packages, product development, new product launches, packaging, magazine and newsletter design, annual reports, brochures and book design.

Lori’s GOAL is to create WINNING direct-mail campaigns “that beat the client’s control” by asking all the right questions, coming up with unique looks and trying a variety of formats.

A partial list of clients include names like Hyatt, Black Starr & Frost, Kay Jewelers, National Geographic, Richard Simmons, AOPA, PCC, Boardroom, SoundView Communications, The Complete Investor, SunRocket, Personal Finance, Utility Forecaster, INTUIT, MCI, and Forbes.

Mike Klassen is the owner of Klassen Communications, a direct market layout and design studio. Mike got his freelance start as a writer, but switched to graphic design after completing AWAI’s Graphic Design Success program. With his background in writing, Mike has been able to expand the reach of his business beyond just design.

From books and magalogs to brochures and newsletters, Mike loves the variety that comes with running a freelance graphic design studio. He also likes to take what he’s learned and share it with others. Since starting Klassen Communications, Mike has taught college and conference sessions covering graphic design, copywriting, and small-business marketing. He’s also been interviewed by Print Professional Magazine, sharing his experience in the area of magalogs.

Mike is a regular contributor to Inside Freelance Design, AWAI’s graphic design newsletter, and a member of AWAI’s Wall of Fame. He also wrote the book, “I Still Can’t Draw Stick Figures”, the story of his journey from corporate America to starting his own freelance graphic design business and the lessons he learned along the way.

Mike works with clients across North America from his home in Washington State.