Your Clients Have a Problem…
and They’re Willing to Pay You
– a Lot – to Fix It for Them
Your clients will happily pay you anywhere from 30% to as much as 100% more per project… plus, start sending you as much work as you can handle… when you can say “Yes!” to one simple request…
Dear Reader,
It’s the worst feeling in the world. Turning away a great project that you wish you could take on. Especially when you’re just getting started… and every penny counts.
But it happens all the time. The client wants to hire you… you need the work… but they need something more than you can deliver. And you can only do part of the job… for part of the money available.
Or worse, you have to say no.
In today’s more competitive copy environment, every yes goes a long way toward getting and keeping the kind of clients you want in your Rolodex. So today, I want to show you how you can start accepting more projects, and billing higher fees – without investing a lot of time or money learning a new skill…
The Easiest Extra $$ You’ll Ever Make
Lori Haller has been one of the top designers in the direct-marketing industry for 20 years, and was recently chosen to do the design for the direct-mail promotion for Oprah Winfrey’s third book.
The biggest mailers in the industry gladly wait months for her to get to their projects. Big names like Agora Publishing, Boardroom, Forbes, Hyatt, INTUIT, Louis Rukeyser, The Motley Fool, National Geographic, and Soundview Publishing, to name a few.
She has also been working with AWAI members – both copywriters and designers – for the past 6 years. She sits on the AWAI Board of Advisors, and is the author of The Ultimate Guide to Building Your Highly Successful Design Business, and the 3-part design teleconference Boost Your Design Career in 3 Short Hours.
Lori knows firsthand how hard you’ve worked to get your practice up and running, how committed you are to succeed, and that you need real business solutions, not more to do and more to learn.
That’s why she initiated this revolutionary template project – and handed over some of her best work, so it can be tailored to suit the needs of your clients.
It’s the fastest possible track to increasing your income with a minimal amount of time and effort.
Let’s say you get a call from a prospective client. They need an 8-page sales letter and it’s going to go out with a buckslip, lift letter, and order form in a #10 envelope – a standard package in the industry. They offer you $3,500 to write this package – a reasonable fee for a beginner- to mid-level copywriter.
Then, they ask the killer question…
Can you do the design, too – or do you know anyone who can?
“Uhhhh”… is probably not the best answer!
I’m Katie Yeakle, Executive Director of American Writers & Artists Inc. (AWAI) – and today, I can show you an easy way to say yes to prospective clients when you might have had to say no before. And with that one word, you’ll have:
- Solved their biggest problem…
- Made more money for yourself, and…
- Practically guaranteed that they will put you at the top of their list of people to call again when they have another project…
You see, if a client uses freelance copywriters, chances are they use freelance designers too. And one of their main problems is coordinating the schedules of their writers, designers, and mailing house.
That’s why more and more marketing professionals tell us they are on the lookout for copywriters who can deliver a complete package. And the handful of copywriters we know who can do both copy and design are usually booked solid.
It’s a growing trend we simply couldn’t ignore any longer… and neither should you.
Introducing…
The Drag-and-Drop Design Series
We turned to top industry designer, Lori Haller. We asked her how we could empower copywriters to be able to do designs for some of the most commonly used direct-mail packages… without having to work through another complete program to become an expert in design.
She not only provided a fast and easy answer – she outdid herself.
You see, every designer keeps a signature stash of ready-made templates on hand. It’s how they produce work quickly and ramp up their income. It’s practically unheard of for a designer to share those templates, let alone adapt them and let others use them for their own projects.
But that’s exactly what Lori did.
She decided to take her own design templates for the most-popular, most-often-mailed promotional packages – the ones that have won her control after control after control – and transform them into easy-to-use “drag-and-drop” templates.
We’re calling it the Drag-and-Drop Design Series. And it’s this simple:
Just do what you already do – write some copy. Then, open up a pre-fabbed file in Quark, drag and drop the copy into it, and give your client a polished, ready-to-mail piece… and bill for all the “extra work” you did too.
Reap the Rewards That Come With Saying “Yes!”
Ever notice that good waiters offer a few extras when they take your order? “Would you care for a side salad… or dessert… or an after-dinner drink?” These little extras add up… and roll into a bigger tip for them.
Get Ahead
of the Pack…
Don’t take my word for it. Just listen to what Kammy Thurman, one of the handful of AWAI members who do both copy and design, has experienced since she incorporated design services into her business:
“Once word got out that I could do both copy and design – my phone started to ring off the hook. More and better clients were finding me. I was no longer marketing myself – plenty of work was flowing in through referrals.
“That first year, my income more than doubled. Today, I do both the graphic design as well as the copy for 50% to 70% of my projects. And my invoices are anywhere from 30% to a full 100% higher than the average copywriter who doesn’t do design – so I make more money from fewer clients.”
– Kammy Thurman, copywriter and graphic designer
When Kammy started offering design services, she had to start from scratch. But with the newly developed Drag-and-Drop Design Series: #10 Package, you can jump right in… and start earning extra income immediately.
So don’t delay…
That’s exactly what you’re doing when you put the Drag-and-Drop Design Series: #10 Package to work in your business. Providing an extra service… and reaping a handsome reward.
And let me make something very clear here…
You needn’t know a thing about the rules of graphic design to get started. You don’t even need to know how to operate the graphic design software you’ll be using. Lori made sure you’ll have everything you need – right out of the gate.
Of course, your client doesn’t need to know how little time it took you to do that “extra work.” All they’ll care about is how much time and money you’ve saved them… and that you’ve turned in a control-winning piece.
Lori actually designed a set of 13 “drag-and-drop” templates – one for every single type and size of promotion out there – a comprehensive “Six-Figure Design Library” that until now has been available only as a complete set for one flat fee.
But now, for the first time ever, I’m offering you a chance to get Lori’s most popular “drag-and-drop” template – her complete #10 package – a la carte.
As part of the Drag-and-Drop Design Series, this template includes 5 variations of #10 envelope layouts… a sales letter that can be adapted for a 1- to 8-page promotion… 2 lift letter options… a buckslip … and an order form.
Use the complete #10 package templates just once a month – charge as little as $1,000 each time – and you’ve just pocketed an extra $12,000 for the year!
Of course, you might not always use all the #10 templates together and do a full package. You might use one or two pieces to freshen up a lift letter for a client… and throw in the design for just $250 extra. Or do a couple of quick envelopes… and charge another $50 a pop.
It’s the little extra add-ons here and there that really make this a valuable tool to add to your practice.
Click, Drag, Drop, Tweak…
and Send the Invoice
Every copywriter I know – especially the ones who are just getting started – are looking for that edge. A way to say yes to more projects and more clients.
This is it – the edge you’ve been looking for.
It’s easy. It’s fast. And it will pay off almost immediately.
In fact, we’re offering the Drag-and-Drop Design Series: #10 Package at such a reasonable rate, you’re likely to make back what you invest the very first time you do a project with it!
You can charge anywhere from $1,000 to $3,500 to design all the elements of a #10 promotion. Or you can charge in smaller increments: $750 for a sales letter, $500 for a lift letter, $50 per envelope design.
And these are really rock, rock bottom design fees – just to be as realistic and conservative as possible. Top designers charge many times those amounts.
So to make sure that you are able to start benefiting from these templates as quickly as possible, we are offering you the Drag-and-Drop Design Series: #10 Package for just $399.
Remember, you get:
- 5 variations of #10 envelope layouts
- 1 sales letter layout that can be adapted for a 1- to 8-page promotion
- 2 lift letter layouts
- 1 buckslip layout
- 1 order form layout
Now, these templates are meant to be used in Quark. But here’s the thing…Even if you don’t know the Quark software…you can still get the templates and put them to use immediately.
Lori wrote a reference guide that provides step-by-step directions for dragging, dropping, and tweaking your copy that makes it foolproof. All on its own, the guide could easily sell for $399… which is like getting the Drag-and-Drop Design Series: #10 Package for free…
I think you’ll agree, this is an incredible price, considering the entire library of design templates is valued at over $4,500!
And, of course, if you decide this isn’t the fastest path to easy money for you – and you let me know within 30 days – I’ll give you a full refund.
Start Saying Yes Right Now…
and Watch How Quickly Your Copywriting Business Grows
Make this the first of many yeses – and watch your revenue grow and your client list expand… exponentially.
The Drag-and-Drop Design Series: #10 Package will take you to another level – one that more and more clients are demanding. One that will pay off just as soon as you say yes and put these templates to work in your business today. Order below or call Barb, Pat, Debbie or Jackie at 1-866-879-2924.
What are you waiting for?
Sincerely,
Katie Yeakle
Director, AWAI
P.S. There’s another special bonus I forgot to mention! At AWAI we believe that showing is better than telling. That’s why we have also included a series of 4 audiovisual tutorials that you can view right on your computer screen.
With these special tutorials you’ll join Lori Haller in her studio and learn how to get the most out of your templates in a relaxed and stress-free way. You will be surprised how easy it really is to use these templates!
P.P.S. One last thing… about Quark. If you don’t have it already, you can get it for a 30-day free trial. This way, you check out the Drag-and-Drop Design Series: #10 Package, you check out Quark, and if it isn’t for you… you get a full refund. You won’t spend a dime. And if it is for you, you’ll start racking up extra income right away. Try it now.